Case studies
Five structured PM teardowns.
Each follows the same shape: problem, users, metrics, prioritized bets, trade-offs and lessons.
Notion
Read case studyIncreasing Weekly Active Users
Why power-user retention is strong but casual users churn — and how habit loops fix it.
Telegram
Read case studyImproving User Activation & Engagement
Reducing time-to-first-message and turning installers into daily communicators.
Healthcare Consultation App
Read case studyImproving First Doctor Booking
First-booking funnel teardown with 3 prioritized fixes and HEART metrics.
E-commerce
Read case studyCheckout & Discovery Optimization
Cross-platform teardown of Amazon, Myntra, Flipkart with prioritized conversion bets.
Manufacturing
Read case studyDigital Transformation Strategy
Phased IoT / ERP / automation roadmap for mid-size traditional manufacturers.